At Control, we believe human lives are invaluable, yet healthcare often misses the mark by focusing primarily on sick care, rather than maintaining and enhancing health.
Our mission: Make thriving the norm at every stage of life.
In a world where up to 80% of premature deaths¹ ² ³ are lifestyle-related and preventable, we're committed to changing the narrative. Instead of merely managing illness, we focus on proactive prevention and optimization of well-being.
Despite the vast amount of health information available, much of it is unreliable and contradictory⁴. We aim to cut through the noise and provide accessible, science-backed insights on nutrition, fitness, and sleep—topics often overlooked in traditional healthcare education⁵.
Though life expectancy is increasing, quality of life isn't necessarily following suit⁶. That's why we empower you with the tools to take charge of your own health, maximizing your healthspan.
Discovery
How do you want to spend your days when you're 90 years old? We'll work backwards from there, and ask you about your current lifestyle, family history and medical documents. This gives us a rough outline of the direction and potential risks ahead of you.
Precision
We'll work with you to book any lab tests and screenings tailored to your health profile. No more generic, one size fits all approach with hundreds of useless lab parameters.
Plan
Based on your health profile, we create a scientifically based, personalized health improvement plan. This is a strategic roadmap to enable you to be in the best shape possible, both now, and in the coming decades.
No more vague, pseudoscientific advice. All our recommendations follow evidence-based lifestyle interventions, guided by the pillars of lifestyle medicine⁷:
We share the scientific backing behind every recommendation.
The Control Loop
Life changes, and so do we. You get your own AI doctor that understands your needs, and adopts every day. We help you stay on track using wearables, validated questionnaires, and follow up tests.
They say best time to plant a tree was 20 years ago, but the second best time is now — just like with your health. It's time to take Control.
¹ https://www.cdc.gov/nchs/fastats/leading-causes-of-death.htm
² https://www.who.int/news-room/fact-sheets/detail/noncommunicable-diseases
³ https://www.who.int/data/gho/data/themes/mortality-and-global-health-estimates/ghe-leading-causes-of-death
⁴ https://medschool.duke.edu/news/unmasking-medical-misinformation-taking-aim-false-health-claims
⁵ https://pmc.ncbi.nlm.nih.gov/articles/PMC7232894/
⁶ https://www.weforum.org/stories/2022/04/longer-healthier-lives-everyone/
⁷ https://pmc.ncbi.nlm.nih.gov/articles/PMC10831813/